Our Impact With
Cottage Vacations
Cottage Vacations needed a predictable way to generate direct bookings while reducing its reliance on third-party booking platforms. The business also wanted to improve year-round occupancy and increase visibility during peak booking seasons.
We implemented a full-funnel digital marketing strategy combining SEO, Google Ads, Meta Ads, and email newsletters. We also corrected and improved the Google Ads and Meta Ads tracking setup to ensure more accurate attribution and performance reporting. SEO increased long-term organic visibility, Google Ads captured high-intent travellers actively searching for cottage rentals, Meta Ads generated demand and remarketed previous website visitors, and email campaigns nurtured past guests and subscribers to drive repeat bookings.
The strategy generated more than $1.1 million in direct bookings, influenced more than $1.77 million in total revenue, and attributed more than $576,000 in tracked revenue. The business now has a scalable marketing system that consistently drives qualified traffic, repeat bookings, and long-term growth.
Book a 30 minute growth call, where Bailey Whissel will personally assess your business, identify challenges and goals, and create a customized one-page growth plan.
