User-generated content (UGC) can be a powerful tool to increase social media growth. Whissel Strategies knows this, which is why we’re here to help. Keep reading to learn how to harness the power of UGC.

What Is User-Generated Content in Social Media? 

UGC is any type of content – including images, videos, text, or audio – that users post on an online platform. When used for social media growth, it can boost your brand’s visibility, engagement, and follower count.

Why Use User-Generated Content for Social Media Growth?

There are several benefits to using user-generated content in your social media growth efforts. Some of these include: 

• It boosts your brand’s visibility on social media.
• UGC can help your brand gain attention from a large audience.
• It leads to more engagement on your social media pages.
• You’ll see an increase in your follower count.

Lessons Learned from Whissel Strategies’ User-Generated Content Success

At Whissel Strategies, we’ve found these to be some of the most important lessons when using user-generated content for social media growth:

• Encourage User-Generated Content 
• Promote User-Generated Content 
• Engage With Your Community 

How Can You Implement User-Generated Content for Social Media Growth?

There are a few ways you can implement user-generated content in your social media growth. They include: 

• Encourage your users to create content about your brand. Run a contest. Ask for reviews. Ask your followers to write reviews about your brand.
• Promote your users’ content. Post user-generated content on your social media pages, your website, or other marketing channels.
• Engage with your community. Respond to comments. Like and share user-generated content. Do it regularly. It will encourage other users to create content about your brand.

Conclusions 

User-generated content is a great way to grow your social media pages and increase your visibility, engagement, and follower count. However, it takes some work to encourage, promote, and engage with your community.

Whissel Strategies is here to help you implement UGC in your social media growth strategy. Whether you need branding, web design & development, SEO, or digital marketing, we can help.

Ready to use user-generated content for social media growth? Get in touch with Whissel Strategies today!