We build campaigns around ingredient transparency, lifestyle outcomes, and authentic customer results rather than disease claims or unapproved health statements. Our content team is briefed on the boundaries set by Health Canada's Natural Health Products Regulations and builds marketing that is persuasive within those boundaries. Compliance is not a constraint on effective marketing; it is a foundation of consumer trust.

Google search and shopping work well for products targeting specific health concerns where buyers are actively searching for solutions. YouTube is effective for educational content about ingredients and product use. Meta platforms, with their interest-based targeting, work well for lifestyle wellness brands. Each platform has specific health product advertising policies that we navigate carefully to keep accounts in good standing.

Through structured post-purchase communication. We design email sequences that teach new customers how to use your product effectively and what results to expect at what timeline. We build replenishment reminders timed to typical consumption cycles. We create loyalty incentives for customers who auto-subscribe to recurring orders. And we implement win-back campaigns for customers who stop purchasing before a structured outreach reminds them why they started.

Yes. Retail expansion requires a different marketing strategy than direct-to-consumer. We build the brand authority, review volume, and consumer demand that makes your brand attractive to retail buyers, while continuing to grow your DTC revenue in parallel. Strong DTC performance is often the most convincing argument you can make to a potential retail partner.

If your marketing is not generating profitable results within 90 days of engagement, you do not pay. We define what profitable results means with you at the start: specific, agreed-upon benchmarks tied to your revenue goals. This is a contractual commitment, not a vague satisfaction clause.