It depends on your target customer. Meta platforms, Instagram and Facebook, work well for visual, lifestyle-driven fashion brands targeting adults 25 and older. TikTok performs strongly for brands targeting younger consumers with a strong content identity. Google Shopping captures high-intent buyers who are already searching for specific products. We identify the right mix based on your audience profile and test systematically to scale what performs.

Critical. According to the Canadian Anti-Spam Legislation compliance framework and industry benchmarks consistently cited by Canadian digital marketing bodies, email remains one of the highest-ROI channels for retail brands when managed correctly. A properly segmented email list for a fashion brand will typically outperform paid social on a cost-per-revenue basis for existing customers.

How do you handle creative fashion advertising?

We work with your existing creative assets and provide strategic direction on what types of content, lifestyle imagery, flat lays, video, UGC, perform best for your specific audience and platform mix. We run structured creative testing to identify winning formats and provide clear briefs for your team or content partners to produce more of what works.

If your marketing is not generating profitable results within 90 days of engagement, you do not pay. We define what profitable results means with you at the start: specific, agreed-upon benchmarks tied to your revenue goals. This is a contractual commitment, not a vague satisfaction clause.