The world of content marketing is always changing, and podcasting has become a big trend in the last few years. Whissel Strategies has seen the potential of podcasting, and we believe it is the future of content marketing.

Podcasting Defined 

Podcasting is the production of digital audio files that are available for downloading or streaming on the internet. Podcasts can be about many different topics and can be a great way to distribute information, stories, and insights.

Podcasting as a Content Marketing Tool 

Podcasting is a great way to boost your content marketing efforts. Podcasts are a fantastic way to create and share information that can engage your audience and give value. Here are some of the advantages of using podcasting for content marketing:

Audience Engagement 

Podcasts can engage the audience in ways that text cannot. Podcasts can be a more personal and intimate way of distributing information. It can also lead to increased engagement with the audience.

Reach 

Podcasts are another channel that can reach new audiences that written content can’t. Podcasts can be listened to during commutes, workouts, or when doing housework, giving businesses more opportunities to reach and engage with their audience.

Authority 

Podcasts can help build authority in your industry. By sharing your thoughts and expertise on a podcast, you can become more authoritative and trustworthy in your field. This is a great way to build your brand and reputation.

Whissel Strategies Approach to Podcasting 

Our approach to podcasting at Whissel Strategies is all about understanding the audience, creating engaging content, and delivering this content on the most effective channels. Here’s our step-by-step approach: 

1. Know Your Audience:

The first step to creating a successful podcast is understanding your audience. This is the foundation of our podcast production. We have to know our listeners’ interests, needs, and challenges before we start.

2. Develop Engaging Content:

Once we have the audience figured out, we need to produce content that is both entertaining and helpful to the audience. We can do this by sharing our experiences, telling interesting stories, or interviewing industry experts.

3. Deliver Content Through the Right Channels:

After creating the podcast content, we must find the most effective channels to distribute it. This can be through the company website, social media, or podcast directories like Apple Podcasts or Spotify.

4. Measure the Success:

Podcast success should be continually measured by using downloads, listens, and engagement statistics. We can then use this data to improve and refine our approach.

Conclusion 

Podcasting is a powerful content marketing tool that can help your business engage more with its audience, reach new people, and build authority. Creating successful podcasts can be difficult, but it is worth it if you understand your audience and create engaging content.

At Whissel Strategies, we are dedicated to using podcasting in our content marketing efforts. If you need help with branding, web design & development, SEO, or digital marketing, we’re here to help you.

Contact Whissel Strategies today to learn more about how we can help you leverage podcasting for content marketing success!